The big picture doesn’t just come from distance; it also comes from time. Simon Sinek
Simon O. Sinek (born October 9, 1973) is an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of “the golden circle” and to “Start With Why”, described byTED as “a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”‘. Sinek’s first TEDx Talk on “How Great Leaders Inspire Action” is the 3rd most viewed video on TED.com. His 2009 book on the same subject, Start With Why: How Great Leaders Inspire Everyone to Take Action (2009) delves into what he says is a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.